Services
Media-first content that puts you in control of your brand's story.
Content and social media management is the planning, creation and publishing of everything a brand says on its channels, plus the care of its online community. At IDEACTIVO we move brands from "social posting" to a publisher mindset: stories that inform, entertain and connect, made by one team that handles strategy, creative and production.
What's included
- Full-service communication management: communication plan, editorial calendar, publishing and reporting.
- Community management: replies to comments and messages, and ongoing care of the conversation with your audience.
- Social media assets: art direction, copywriting, storyboards, motion design, illustration, iconography, infographics and resizing for every format.
- Photo and video: product and model photography, video production and editing.
- Print and BTL: graphic design, brochures, editorial pieces, event stands and mailers.
- PR and press: press releases, media relations and spokesperson preparation.
- Quality and delivery: proofreading, quality assurance and end-to-end project management.
Who it's for
Brands that want a steady, consistent presence without managing designers, photographers, community managers and PR separately.
We handle ongoing social media management as well as campaigns, launches and one-off pieces. Your accounts, content and data always belong to your brand.
Case study
La Hacienda Mexicana: 560% more social interactions
A restaurant with an authentic story wasn't getting it across online. With content, photo and video production, copywriting and community management, social interactions grew 560%, engagement 53% and digital brand awareness 13%.
Read the full case studyContent and social media FAQ
What does a media-first approach to social media mean?
It means treating social channels as your own media outlet rather than a billboard. Instead of isolated posts, the brand follows an editorial line, creates content that informs, entertains or teaches, and measures which stories resonate with its audience. That keeps the brand in control of its narrative and builds a community that keeps coming back.
Do you produce the photography and video in-house?
Yes. Our team handles product and model photography, video production and editing, along with design, motion and copywriting. Keeping production on the same team as strategy keeps your visual identity consistent and saves you from coordinating several vendors for every campaign.
Do you also handle print and BTL?
Yes. We design brochures, editorial pieces, mailers and event or trade show stands in the same visual language as your digital channels. We also support PR and press work, including press releases, media relations and spokesperson preparation, so your brand speaks consistently both on and off social media.