Top 5 on TikTok
Dove Skin Check
An interactive TikTok effect and landing page to identify skin type, with more than 400,000 views.
Services
Immersive experiences that make people feel your brand, not just see it.
An immersive experience is an interactive digital environment, in virtual, augmented or mixed reality, where people take part instead of just watching. At IDEACTIVO, we build metaverses, training simulations, virtual customer service spaces and TikTok and Instagram effects that turn curiosity into connection.
What's included
- Virtual reality (VR): simulations and tours in fully digital environments.
- Augmented reality (AR): digital elements layered on the real world through a phone camera.
- Mixed reality and 2D and 3D environments: experiences where the physical and the virtual coexist.
- Metaverses: campuses, fairs and brand spaces people explore with an avatar.
- Gamified training: VR simulations that let teams practice what they learn.
- Social media effects: interactive filters and effects for TikTok and Instagram.
- Virtual customer service: virtual spaces for personalized customer attention.
Who it's for
For brands, universities and companies that want to teach, sell or serve customers in a way people remember.
We've built activations for consumer brands. We use game development and metaverse technologies to transform your users' experience.
Work
Immersive experience results
Immersive experiences FAQ
What is the difference between virtual, augmented and mixed reality?
Virtual reality (VR) places a person in a fully digital environment, usually with a headset. Augmented reality (AR) adds digital elements to the real world through a phone camera. Mixed reality combines both, so virtual objects coexist and interact with the physical space. We choose the technology based on your goal and your audience.
Do people need a VR headset?
Not always. Many experiences run in a browser or on a phone, such as a 2D or 3D metaverse or an augmented reality effect on TikTok or Instagram. Headsets are best for highly immersive training simulations. We define the format based on where your audience is and how accessible the experience needs to be.
What is gamified VR training good for?
It lets teams practice what they learn in simulated situations instead of only reading or watching a presentation.