Services
Paid media that turns ad spend into measurable growth.
Paid media is advertising you pay for on search engines, social networks and websites. At IDEACTIVO we plan, run and optimize campaigns on Google, Meta, TikTok, LinkedIn and programmatic channels so every dollar you spend is tied to a clear business goal.
What's included
- Strategy and planning: objectives, audiences, budget allocation and competitive analysis.
- Search and video: Google Ads across Search, Display and YouTube.
- Social media: Facebook, Instagram, TikTok, LinkedIn, X and Pinterest.
- Programmatic and native: DSPs, retargeting, audience networks, Outbrain and Taboola.
- E-commerce: Amazon and Shopify ads and product catalogs.
- Management and optimization: keyword research, creative for every format and ongoing adjustments.
- Measurement: conversion tracking setup, dashboards and reports with actionable recommendations.
Who it's for
Brands that need sales, leads or awareness with controlled, transparent ad spend.
We run always-on acquisition, product launches, seasonal pushes and B2B campaigns. Ad accounts and data always belong to the brand.
Case study
Condominio Milenia: 63% lower cost per lead
We unified the digital presence of a real estate development that was working with several vendors. The result: more than 850 leads, a 9% higher CTR and three homes reserved every month.
Read the full case studyPaid media FAQ
Which platforms do you run paid media on?
We run campaigns on Google Ads (Search, Display and YouTube), Meta (Facebook and Instagram), TikTok, LinkedIn, X, Pinterest, programmatic platforms and native networks such as Outbrain and Taboola, as well as Amazon and Shopify ads. We choose the mix for each campaign based on where your audience is and what the business needs to achieve.
Who owns the ad accounts?
The brand does. We recommend that your Meta Business and Google Ads accounts are in your name and use your payment method. That way you keep the history, the data and control of your spend, and we work with whatever permissions you grant us.
How do you measure results?
Before launch we set up conversion tracking. Every campaign has an objective, a flight and an approved budget, and when it ends we deliver a report with actual spend, results achieved, cost per result and recommendations for what to do next.