Services
Get found on Google and recommended by AI.
SEO, AEO and GEO are three disciplines that help a brand show up when people search: in Google results, as the direct answer to a question and as a source cited by AI assistants. At IDEACTIVO, we optimize your site and content for all three, from the technical foundation to the articles.
What do SEO, AEO and GEO mean?
SEO (search engine optimization) is the technical, content and on-page work that helps a site rank higher in the organic results of Google and other search engines.
AEO (answer engine optimization) is preparing content to be the direct answer to a question, in featured snippets, voice search and FAQ results, backed by structured data.
GEO (generative engine optimization) is getting AI assistants such as ChatGPT, Gemini, Claude, Perplexity and Google's AI Overviews to mention and cite your brand when they generate an answer.
What's included
- Technical SEO: crawling, indexing, site architecture, sitemaps, speed and Core Web Vitals.
- On-page SEO: titles, descriptions, headings, internal links and content aligned with what your audience searches for.
- Articles: useful, original content that answers your customers' real questions.
- AEO: FAQs, definition-first paragraphs and schema.org structured data such as FAQPage, Service and Organization.
- GEO: consistent brand information across the site, sourced facts and an llms.txt file so language models understand your site.
- AI assistant monitoring: we check whether ChatGPT, Gemini, Claude and Perplexity mention your brand and how they describe it.
- Accessibility and performance: fast, accessible pages that search engines, assistants and people can read without barriers.
Who it's for
For brands whose customers research before they buy and need to show up at that moment.
It's especially useful if your organic traffic has stalled, if competitors appear ahead of you, or if you want to know what AI assistants say when someone asks about your category.
In practice
This site practices what we offer
ideactivo.com is built with the same practices: structured data on every page, FAQs marked up as FAQPage, definitions at the start of each section, an llms.txt file for language models and fast, accessible pages.
See the IDEACTIVO llms.txt fileSEO, AEO and GEO FAQ
What is the difference between SEO, AEO and GEO?
SEO helps your site rank higher in search engine results. AEO helps your content become the direct answer to a question, for example in a featured snippet. GEO helps AI assistants such as ChatGPT, Gemini or Perplexity cite your brand when they generate answers. The three work together and share the same technical foundation.
What is an llms.txt file?
An llms.txt file is a plain text document at the root of a website that summarizes, in a simple format, who the organization is, what it offers and which pages matter most. It helps language models and AI assistants understand the site accurately, and it complements structured data and the sitemap.
How do I know if AI assistants mention my brand?
We ask real questions about your category in ChatGPT, Gemini, Claude, Perplexity and Google's AI Overviews, and record whether your brand appears, how it's described and which sources are cited. With that information, we prioritize the content and technical changes that grow your presence in those answers.