Services
Marketing decisions grounded in data, not guesswork.
Digital strategy is the plan that defines what a brand wants to achieve online, who it is talking to and how it will measure progress. At IDEACTIVO we research your market, listen to what people say about your brand, your competitors and your industry, and turn those insights into a marketing plan with clear goals.
What's included
- Strategic discovery: business context, market trends, key challenges and prioritized opportunities.
- Market research: traditional research combined with digital data analysis.
- Social listening: how people talk about your brand, your competitors and your industry.
- Data scraping: collecting and analyzing public web and social data to spot patterns.
- Audiences: segmentation and profiles of the people who matter most to the business.
- Marketing plans: objectives, tactics, channels and timeline.
- Communication strategy: key messages and the role of every touchpoint: website, social profiles, online reviews and other digital channels.
- KPI framework: metrics, targets and dashboards to measure and adjust regularly.
Who it's for
Brands that are launching, repositioning or reorganizing their digital presence and need clarity before they invest.
We work with enterprises, SMEs, agencies and startups, from a single marketing plan or content strategy to a complete digital ecosystem. We focus on business outcomes, not just deliverables, with a single point of accountability.
Case study
Condominio Milenia: one vision for an entire digital ecosystem
A real estate development was juggling several vendors with inconsistent messaging. We brought structure, alignment and a clear strategic vision. The result: more than 850 leads, a 9% higher CTR and a 63% lower cost per lead.
Read the full case studyDigital strategy FAQ
What is social listening and why does it matter?
Social listening is the monitoring and analysis of what people say about a brand, its competitors or its industry on social media, forums, reviews and news sites. It reveals real perceptions, topics, complaints and opportunities, so you can make messaging, product and media decisions based on evidence instead of gut feeling.
What do I get at the end of a digital strategy project?
You get an actionable plan: research findings, audience definitions, business objectives, tactics by channel, key messages and a KPI framework with targets and a way to measure them. The plan is built to be executed, whether by our team, your in-house team or other partners you already work with.
Do I need a digital strategy if I already run ads and post on social media?
Yes, especially if results are inconsistent. Without a strategy, each channel works on its own, with different messages and metrics that don't connect to the business. A strategy aligns paid media, content and your website around the same goals and defines which metrics tell you whether the investment is working.