Work

Real work, measurable results.

A selection of IDEACTIVO projects in restaurants, real estate and consumer goods. Each case shows the challenge, what we did and the results.

Restaurants · Costa Rica

La Hacienda Mexicana

The challenge

A restaurant with an authentic experience and a rich culinary tradition, but little digital visibility. Social media was managed inconsistently, foot traffic was low and what made it unique wasn't reaching its audience.

What we did

Brand and marketing strategy, a digital presence analysis, content creation with professional photo and video production, copywriting, custom design, community management, print materials and a targeted paid media strategy.

+560%
social media interactions
+53%
social media engagement
+13%
digital brand awareness
6.4%
new restaurant customers

Real estate · Costa Rica

Condominio Milenia

The challenge

A quality, affordable housing project for the middle class with a fragmented digital presence: several vendors, disconnected efforts and inconsistent messaging.

What we did

We unified its digital ecosystem under one clear strategic vision: messaging aligned with its value proposition, content, lead generation campaigns, print materials and assets for open-house events.

850+
leads attracted
–63%
lead generation cost
+9%
average CTR
3
houses reserved per month

Consumer goods · Central America

Dove Skin Check

The challenge

Dove Central America wanted people to discover their skin type in an engaging way that brought them closer to the brand.

What we did

We built the Skin Check initiative: an interactive TikTok effect that helps people identify their skin type, plus a dedicated landing page that connects the experience to the products.

Top 5
TikTok effects
400,000+
views

More work

Websites, content and production for banking, automotive, fintech and consumer brands.

Improsa SAFI website homepage with corporate buildings and service sections
Website for Improsa SAFI.
Veinsa Motors used-car website in mobile and desktop views
Used-vehicle platform for Veinsa Motors.
avocash debit cards floating above a white pedestal
Card design for avocash.
“El sérum de Sofi” post featuring Dove Pro-Ceramides body serum
Product content for Dove.
Rexona Men Cobalt Dry deodorant over a graphic number 26 in blue and teal
Social content for Rexona.

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